Rajeev Desai, Chairman & CEO Comma Consulting is the founder of India’s newest and most experienced public relations consulting firm. A pioneer in the profession, Mr Desai established India’s first PR consulting firm, IPAN, in December 1987 when he relocated to Delhi after having spent the best part of the 1970s and 1980s in the United States. In the 17 years that he steered IPAN to the top slot in the PR consulting profession, Mr Desai played a key role in the entry into India of Pepsi in 1988; in the launch of Citibank’s global consumer bank in 1989; in the rapid popularization of Golf, a 1990 campaign on behalf of ITC (Wills Circuit Golf); in the entry and launch of STAR TV in 1991; in the incipient technology boom for companies like Microsoft, Cisco and Intel in the mid 1990s; as also in the opening up of the telecom sector for companies such Nokia, Hughes, Alcatel, BT and BPL Mobile (the first cellular service).
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