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Friday, January 20, 2012

Harish Bijoor, Brand-expert & CEO, Harish Bijoor Consults Inc.

Harish Bijoor rocked the stage with his witty sense of humour and delivered a delightful talk. With concepts such as the ‘3-chicken Theory’ and the ‘The love-hate pendulum’ he introduced to us a completely new perspective towards branding.




Some Bijoorisms:-


#1 we’ve had too many of ‘dishonest chickens’.


#2 in a market who’s shouting the most, the one who shouted the least is heard the most.


#3 whoever we hate today, we’ll love them tomorrow and vice versa. Life’s a pendulum. What goes one end of the swing will come around the other end of the swing as well.

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